Ok, now that you have your magazine ready, there's just one problem: You don't have anyone you can send your magazine to. Fortunately, you can resolve this issue by doing just one thing: advertising! That's right . . . with a beginning magazine, you must advertise through every venue possible. If you have a lot of money, you will want to go full-force, advertising your publication through retailers and newsstands. To begin doing this, you will need to get a UPC, (or Universal Product Code). Through a UPC, your magazine can be bar-coded as part of a retailers' inventory.
The next step involves finding a distributor to help push your product onto the newsstands. If your budget is very large, you can go with national distributors such as Ingram Periodicals or IPD. On the other hand, if your budget is moderate, you might want to consider using regional distributors like The News Group. You can also try working with retailers directly, since many of them will sell an authors' work if it seems promising.
But of course, that's the keyword with any distributor . . . ?promising.' It is possible that a distributor will still turn you down, even if you have everything in order. That's why you don't want to rely on them solely. If you can't get through the door yourself, you might be able to get a consultant to do the convincing. Otherwise, you're going to have to market to the public on your own. Now, if you have a big budget, marketing on your own will be a lot easier, since you'll have more channels available to you. But if you don't have much money, you're going to have to rely more on the Internet and other forms of cheap advertising.
With the Internet, you can begin marketing your magazine by, (oddly enough), writing articles about it. Submit your articles to free directories, such as Ezine Articles, Go Articles or Article City . This will help give you greater exposure among search engines. And since these resources are free, you can write as much as you want without having to pay any money.
Another thing you could do is market yourself through message boards . . . especially those that relate to your intended market. You will need to establish a presence for yourself, since most forum participants do not welcome unsolicited advertisements. But once you have developed a decent reputation, you can write articles that relate to whatever topics are being discussed. And within these posts, you can make a reference to your magazine. It is even better if you take the article from your magazine.
Just make sure that as you are doing these things, you have a separate website you can use for obtaining subscribers. This website will need to have a form where subscribers can sign up for your magazine. You can create forms using an HTML program or you can use autoresponders like Aweber. Either way, it will take some practice before you get everything down, but once your form is up, you will find it is invaluable for both you and your subscribers.
As far as offline marketing, try to join organizations or clubs that cater to your market. For instance, if your magazine is about parenthood, you could find potential subscribers through PTA meetings at your child's school. Or, maybe you could use your church to find people. Ultimately, there's no limit to where you can market, especially when you consider all of the venues through which you can meet people.
At the worst case, you can embark in ?blind' marketing, where you would send off free copies of your magazine to 25 people in your neighborhood. In the magazine, include a postcard that can allow them an opportunity to buy future subscriptions, whether it's mailing in payment or signing up online. From there, see what your response is. If your magazine provides worthwhile information, you might actually get some subscriptions.
For more interesting and informative articles visit: http://www.magazinestartup.net
Business graduate and marketing expert, specialist in publishing media. Looking to increase my on-line profile and expand my business, on a global scale.
Keywords: magazine publishing, subscribers
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