?One of the most amazing online gaming branding related sales we had was in last September?s auction,? relays Cravey Zwiener, event planner for the Tepler Atwill Partners LTD firm, ?though the domain didn?t go for much money, bidding was very spirited with some 50 people getting in on the action. In the end, the online gaming branding domain went to a well established marketing firm, who did not disclose their future plans for it.? Also key to domain acquisitions, especially in the online gaming branding industry, is choosing the right registrar, where the record of your ownership of a particular domain exists. Top registrars on the net include www.Godaddy.com, www.networksolutions.com, and www.enom.com. In the online gaming branding sector, many choose to use more discreet registrars, including off shore companies. A few also use www.moniker.com and www.cnobin. ?Privacy is absolutely key in the online gaming branding business,? reports Socorro Hardyman, an author of a major industry book, ?once top domains are registered, their security, protection, and legacy becomes mission critical.? Much like any burgeoning market, many of today?s top online gaming branding domain specialists wish they had gotten in sooner. ?I wish I had started this stuff five years earlier - I?d be making bank,? laments, Marybelle Guire, a domain name broker at the Dellapaolera Cavez Firm, ?but hindsite is always 20/20, and I?m 100 percent certain there is still lots of money to be made. Last year alone, domain sales for online gaming branding companies topped $10 million dollars, which tallied up to be a record setting year.? ?The great thing about online gaming branding domains,? raves Carolyn Glapion, ?is that they are universal around the world. Once you lock up a short, simple domain, you can market the hell out of it and cash in on the high revenue online gaming branding industry.? Carolyn Glapion, an auctioneer, consignor, and broker, works with Natalya Rushdan, who also sells domains to many Fortune 500 companies. Domain name extensions are also of key importance. The top online gaming branding TLD is obviously .com, but remember that country domain extensions and other TLD?s (.net, .org, .biz, etc.) can be just as effective if played together carefully during your marketing campaign. ?We got stuck with a .co.uk version of the domain we wanted,? relays Samuel Baldy, from Langerman Mayon and Sons Marketing, ?but we played it to our advantage by marketing heavily to those in the UK, and beefing up local SEO in Great Britain. The results show for themselves: we had record breaking profits last quarter.? Recently, at a online gaming branding domain auction sponsored by Lipsky Contrera and Vina Husak Partners Ltd, the top selling domain name cracked over $250,000 USD, setting a new auction house record. This was also a record for the online gaming branding industry, which until now, usually sees an average domain value of $50,000 USD. Several top internet online gaming branding domain websites exist. Among them, www.sedo.com, recognized as a world leader in domain auctions, boasts annual revenues well into the millions. Online gaming branding domains alone capture huge business. Another large auction house, www.moniker.com, is known for smaller, but higher value online gaming branding related domain auctions. A few domains have gone for well over a million dollars, and www.moniker.com only sees domain values rising as time passes. ?This is the future of the internet,? cries Gunst Elizando, a representative from the online gaming branding company Karie Eichman Corp, ?we?re getting all the gold we can find and turning it into diamonds.? And, as time has progressed, transferring domains between registrars, especially online gaming branding related domains, has become easier. The process typically takes about 7 days, and requires explicit use of important passwords, confirmation codes, and email correspondence. Without these security measures, domains would be subject to constant piracy, which is something many executives in the online gaming branding sector wish to avoid at all costs. ?We?ve heard of other businesses temporarily loosing their domain name to hackers,? said Verrone Leighton, President of Verrone Leighton INC, ?but after a couple days, the name is recovered and doubly secured by the respective company at their domain name registar.?
Source: http://www.anzmac2008.org/?p=246
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